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Insurance Against a Recession? A Strong Customer Engagement Strategy

Recessions are an inevitable and natural part of the economic cycle. As consumer demand dwindles, businesses scale back production and hiring. This leads to even less consumer spending, which further fuels the downward spiral. Economic downturns are inherently worrying especially for small business owners that might not have the financial resources to cover ongoing expenses.

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The 10 Secrets to Cultivate an Engaged Workforce

Employee Engagement is a proven technique that can help organizations maximize their productivity and climb the ladders of success. Thus, aspiring employers like you, from across the globe, always find themselves brooding over ways to establish a culture of absolute employee engagement in their organization. This article will serve as a beacon in helping you

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How to Create a Successful Email Marketing Campaign? Tips and Tricks

Email marketing is still one of the most cost-effective marketing strategies that are widely used by companies to promote their business. It is one of the easiest ways to convert leads into sales. It is a great platform to inform your existing and potential customers about a newly launch product. Email marketing can also help

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What To Look For In Candidates For Digital Marketing Positions

Hiring new employees to fill a dynamic and demanding position can be a difficult task at times, but nothing too impossible to pull off if you have some idea of what to look for. The thing is, other than a well-written CV with some interesting entries in it, it’s important that you, as the employer,

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Reward Yourself Without Hurting Your Wallet + Free Printables for Setting Goals

Establishing your dream life and career doesn’t always happen overnight. You may constantly have to figure out your goals, break them into small goals, and keep your eye on the prize. Even though reaching your goals can sound rather easy, distractions and sudden changes can happen rather quickly, especially when it comes to your budget.

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Creative Digital Strategies for Ecommerce to Rise Above Covid-19

Traditional shopping as we know it has immensely been shaken by the Covid-19 pandemic. Whereas e-commerce and digital shopping has quickly been gaining momentum, it has even gone a notch higher in the wake of this pandemic. Without a doubt, more people are inevitably ordering goods and services through e-commerce sites. How then can website

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The Ultimate Guide to Leading a Remote Workforce (2020 Edition)

The current coronavirus situation has caused the majority of businesses to go remote (the ones that could afford and manage to do so, anyway). Despite only a few companies being able to adapt to this sudden shift in a flash, there are still numerous benefits of this working model just waiting to be reaped. Reduced

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The Only Way Forward (Is Up): Promoting an Environment of Continuous Improvement

You love your work. Every day is a new challenge and an unexpected opportunity. But you’ve been around long enough to know that your company is only as strong as its people. Being a good leader means understanding better than anyone that success isn’t measured by dollars earned or contracts signed. It’s about developing your

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The Huge Cost of Bad Hires — And How to Stop It

There’s one word that makes C-level executives, human resources departments, operations personnel, sales teams, and financial staffs cringe: Turnover. When a single new hire doesn’t work out, stress ripples through the organization. When it happens repeatedly, those ripples of stress quickly become a tidal wave that wipes out profits, employee engagement, and revenue growth. Turnover

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