Entrepreneur

Practical Tips for Growing Your Business During the Pandemic

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The pandemic has proven a significant test for several companies irrespective of their size, forcing many to make several adjustments to their business models. A study revealed that millions of US small businesses adopted creative responses to keep themselves afloat and survive the pandemic. Yet many failed while those who survived plan to implement innovative […]

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How to Get More TikTok Followers: An Informative Guide

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What does Charli D’Amelio have that you don’t? If you’re reading this, the answer is probably an obscene amount of TikTok followers.  People often joke that they want to become TikTok famous, but how does one actually go about doing so? Is the secret to reaching at least 1,000 followers as simple as learning the

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8 Useful Tips To Build Your Brand With Higher Engagement On Instagram

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Instagram is growing at an incredible rate compared to Facebook and LinkedIn. More than one billion monthly active users are using Instagram. Because of this higher engagement, Instagram has caught the attention of many marketers. Instagram makes an easy way to connect with wider audiences and interact with them to improve their engagement in their

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SMS as a Marketing Channel: Why It Still Works in the Digital Age

Business, Entrepreneur, Marketing / By

Marketing professionals, listen: It’s time to abandon your bias against text marketing. Sure, the name sounds old school, like something from a bygone era rendered obsolete in this age of social media apps and messaging platforms. You might be thinking that while everyone’s busily TikTok-ing their way into stardom, who’s got time to read text

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10 Ways to Turn your Messy Desk into an Energy-Filled Work-Station

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The home desk is the creativity and productivity corner of your home office. Whether you’re into your business or a 9-to-5 job, your desk determines the work enthusiasm in you. Researches have proved that a clutter-free workspace keeps you more dedicated, motivated and focused on your job. Look at your home desk — is it

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Authenticity vs. The Algorithm: Why Money Can’t Buy Customers

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The rise in social media advertising has left many app users overlooking ads that appear in their feed. As many industries navigate across the process of building brand awareness in the digital world, many companies are left asking what is the most effective way to connect to your ideal consumer? Why Does Brand Awareness Matter? 

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How to Use Business Email Lists

Five Best Practices for eCommerce Email Marketing

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Email showcasing is tied in with building a relationship with your clients by sending the perfect correspondence at the perfect time. This gets more earnestly as your client base develops. You likely don’t have the opportunity to send one-on-one messages to every last one of your endorsers, so how would you scale relationship-building? Email robotization. 

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Net-Zero Pathways for Utility Companies

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Utility companies around the world are making bold promises of achieving carbon neutrality by 2050. However, the pathway to net-zero isn’t without its challenges. What is the best pathway to net-zero for utility corporations? What should a corporation do now to facilitate the deep decarbonization needed to reach net-zero emissions by 2050? The utilities sector

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Corporate Sustainability Management: Definition and Benefits

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Evidence shows us that sustainability management can lead to more efficient and profitable corporations. So what exactly is corporate sustainability management (CSM,) and how does it lead to better and more sustainable businesses?  In this article, the GHG emissions management specialists at SINAI explain sustainability management within the context of the corporate world and the benefits of prioritizing it

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A Guide To Personal Cybersecurity

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Nowadays, everyone is complaining about cybersecurity breaches. In many cases, the victims of cyber-attacks think they cannot be targeted. However, hackers target even small businesses. Therefore, the first line of defense against cyber-attacks is familiarizing yourself with different types of cybersecurity threats, securing your passwords, and securing your phone. Types of Cybersecurity Threats Cybersecurity programs

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