Many businesses have all their customer and supplier contact information stored in a CRM or ERP system, which can manage all contacts. However, communication usually doesn’t happen in ERP or CRM system applications, but in emails. But how can you import your contacts from the system to your Outlook Exchange? Read on as I show […]
How to Import Contacts Into Exchange Global Address List and Vice Versa Read More »
There is a powerful strategy that successful athletes, entrepreneurs, and business leaders use to advance quickly in their careers. It’s a simple method that can lead to several shortcuts. Observe what others are doing well and learn from it. The topic of mentorship is not new. Successful CEO’s have mentors that guide them in achieving
Interview with Adam Mendler, CEO of The Veloz Group Read More »
Affiliate programs and referral programs are powerful customer acquisition strategies that tap into your business’ word-of-mouth growth potential. And although affiliate and referral marketing share the same goal of getting referrals through incentives, they target different audiences with different types of rewards. Here’s a quick breakdown of the differences: REFERRAL PROGRAMS AFFILIATE PROGRAMS Rewards
What’s the Difference Between an Affiliate Program and a Referral Program? Read More »
According to the Word of Mouth Marketing Association (WOMMA), there are more than 2.4 billion brand-related conversations every day in the United States. Sharing is an innate human trait, and people are always interested in talking about their favorite products/services. Leveraging word-of-mouth is one of the best marketing decisions you can make. Referred customers are
9 Compelling Referral Marketing Statistics You Need To Know Read More »
Running a business and managing different types of debt often go hand in hand, but it’s easy to underestimate just how challenging and stressful that debt can be. When you’re running a business, you have a lot of demands on your time, and dealing with credit card issues or line of credit problems can take
3 Tips for Managing Business Debt Read More »
Lead generation is an essential part of each business’s marketing strategy. Attracting your audience to your website is one thing, but without a lead generation strategy, you will lose them as a potential customer. Capturing the emails of your audience is the best way to nurture your relationship with them and, hopefully, turn them into
How Purchasing Email Lists Contributes to Business Growth Read More »
Because of the pandemic, it’s creating an ongoing and significant impact on online marketing. Today, many brands are going through lean phases, meaning they are aware that their target audiences aren’t interested or will engage with offers and calls to action. Unfortunately, there aren’t any marketing tips made for pandemics and situations like this. After
How to Achieve Success with Content Marketing Read More »
In modern business operations, using an e-commerce platform is becoming a necessity as millions of customers have now turned to buy their products and services online. Therefore, every business should be looking for ways to have an online platform that will be used to render the services and the products that customers want when they
Features Online Buyers Want to See on an E-Commerce Platform Read More »
It’s easy to overlook how important packaging is to a consumer products company’s marketing strategy. The data, however, indicate that packaging is more than a way to get your product to the market. In fact, packaging may be one of the best ways of getting your product to the consumer — over and over again.
Brand Packaging and Loyalty Are Part and Parcel of Marketing Read More »
Photo Source “That’s just for boys!” is a common remark heard among young girls. In fact, my younger sister recently made that comment to me when I asked her if she played a certain videogame. While the context might be innocent or inane, it’s alarming how many things are deemed to be “for boys” when,
Empowering Girls in Computer Science Read More »
When working to trim costs from their processes and become leaner, many companies start by scrutinizing their products. They look for ways to save on materials or shorten the production cycle. What they may not consider is their packaging — and by overlooking it, they could miss out on a significant opportunity to boost the
Helpful Ways to Reduce Your Packaging Costs Read More »
Rebecca Hourston, Managing Director, Global Head of Women’s Leadership Programs, Talking Talent We kept wishing the world would change. Almost overnight, the wish has been granted – only not quite in the way we’d imagined. Watching the COVID-19 pandemic sweep across the globe, forcibly shunting individuals, businesses, and entire economies into behavior they’d never imagined possible, has
Prioritizing Female Leadership Right Now is the Sign of an Enlightened Business Read More »
Many consumers continue to adopt the smartphone consumption lifestyle, although it is shocking that a small number of businesses have a mobile website in readiness to capture and serve these huge numbers of customers. This article will highlight the benefits of using QR Codes on your website so that you can take advantage of the
Benefits of Using QR Codes on Your Website Read More »
(Royalty-free image) Now, more than ever, small businesses need our support. COVID-19 has changed the way we live, work, and spend–and these changes are taking a toll on business owners and workers across the U.S. Eighty-nine percent of businesses have 20 employees or less, and the pandemic has rendered ⅓ of them non-operational. While some
How to Support Small Business During COVID-19 Read More »
There are advantages to having flexibility in your server and operating system strategy. But what are some of those advantages of staying agnostic and independent? Why should this even be a question that you consider as a business owner? To find out why an OS strategy should be agnostic, we asked seven fellow data storage
Is Your Operating System Strategy Agnostic? 7 Reasons Why It Should Be Read More »
