It’s easy to overlook how important packaging is to a consumer products company’s marketing strategy. The data, however, indicate that packaging is more than a way to get your product to the market. In fact, packaging may be one of the best ways of getting your product to the consumer — over and over again. […]
Brand Packaging and Loyalty Are Part and Parcel of Marketing Read More »
Photo Source “That’s just for boys!” is a common remark heard among young girls. In fact, my younger sister recently made that comment to me when I asked her if she played a certain videogame. While the context might be innocent or inane, it’s alarming how many things are deemed to be “for boys” when,
Empowering Girls in Computer Science Read More »
When working to trim costs from their processes and become leaner, many companies start by scrutinizing their products. They look for ways to save on materials or shorten the production cycle. What they may not consider is their packaging — and by overlooking it, they could miss out on a significant opportunity to boost the
Helpful Ways to Reduce Your Packaging Costs Read More »
Rebecca Hourston, Managing Director, Global Head of Women’s Leadership Programs, Talking Talent We kept wishing the world would change. Almost overnight, the wish has been granted – only not quite in the way we’d imagined. Watching the COVID-19 pandemic sweep across the globe, forcibly shunting individuals, businesses, and entire economies into behavior they’d never imagined possible, has
Prioritizing Female Leadership Right Now is the Sign of an Enlightened Business Read More »
Many consumers continue to adopt the smartphone consumption lifestyle, although it is shocking that a small number of businesses have a mobile website in readiness to capture and serve these huge numbers of customers. This article will highlight the benefits of using QR Codes on your website so that you can take advantage of the
Benefits of Using QR Codes on Your Website Read More »
(Royalty-free image) Now, more than ever, small businesses need our support. COVID-19 has changed the way we live, work, and spend–and these changes are taking a toll on business owners and workers across the U.S. Eighty-nine percent of businesses have 20 employees or less, and the pandemic has rendered ⅓ of them non-operational. While some
How to Support Small Business During COVID-19 Read More »
There are advantages to having flexibility in your server and operating system strategy. But what are some of those advantages of staying agnostic and independent? Why should this even be a question that you consider as a business owner? To find out why an OS strategy should be agnostic, we asked seven fellow data storage
Is Your Operating System Strategy Agnostic? 7 Reasons Why It Should Be Read More »
Speed of Delivery Is Affecting Your Business Delivery speed is important for businesses of all sizes, but don’t take our word for it. These statistics clearly illustrate the importance of fast delivery to customers: Customers don’t see fast shipping options as a perk—they see it as a requirement. The most successful ecommerce stores are capitalizing
Top Delivery Speed Is More Attainable Than You Think Read More »
Raise your hand if you want to be part of a losing team. Didn’t think so. But poor communication, outdated processes and murky goals can all contribute to a team output that is less than desirable. So what does it take to have a team running like a well-oiled machine? We turned to ten team
10 Tips For Running An Effective Team Read More »
How does One Push-up evolve to a regular, proper workout? How can reading a quote a day result in reading full-length novels and non-fictions, to writing? I’m surprised you’re still asking this question? I’ve read a few books on small steps, joined the wonderful Tiny Habit program by Professor BJ Fogg, and tried a few
How Baby Steps Lead To Big Changes Read More »
To say that there are a lot of referral marketing tools out there would be an understatement. From Enterprise solutions to niche-focused tools, utility and prices range vastly based on the size of your business and your use case. These SaaS options allow you to create viral loops and launch all kinds of referral marketing campaigns (viral
SEO, Search Engine Optimisation, is part and parcel of a site’s marketing approach. When it comes to online marketing campaigns, you need to have perfect content. Nonetheless, if the content is not anchored and shielded by something, it will turn out to be quite impractical. Basically, that something that needs to shield and anchor your
5 Must-Know SEO for Business Owners in 2020 Read More »
Because it is not possible to host in-personal coaching events right now, businesses are turning to online events. These events are a good option because they allow you to reach more people than would have attended an in-person event. They can also save you money, generate leads, and help you emerge as an industry leader.
How to Host a Successful Online Coaching Event Read More »
Whether you’re flying to a different location for a couple of meetings or you’re in a profession you can do while traveling, going on a business trip can often be a stressful and demanding experience that feels more like a chore than a travel opportunity. However, that doesn’t mean you can’t make the most of
7 Excellent Tips to Make Your Next Business Trip Feel like a Vacation Read More »
Python vs. Java: Uses, Performance, Learning In the world of computer science, there are many programming languages, and no single language is superior to another. In other words, each language is best suited to solve certain problems, and in fact, there is often no one best language to choose for a given programming project. For
Python vs. Java: Uses, Performance, Learning Read More »
