Marketing

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Features Online Buyers Want to See on an E-Commerce Platform

In modern business operations, using an e-commerce platform is becoming a necessity as millions of customers have now turned to buy their products and services online. Therefore, every business should be looking for ways to have an online platform that will be used to render the services and the products that customers want when they […]

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The Mega List of 50 Referral Software Solutions That Will Grow Your Word-of-Mouth Marketing

To say that there are a lot of referral marketing tools out there would be an understatement. From Enterprise solutions to niche-focused tools, utility and prices range vastly based on the size of your business and your use case. These SaaS options allow you to create viral loops and launch all kinds of referral marketing campaigns (viral

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How to Develop Your Personal Brand Online

Only a decade or so ago, it was the responsibility of corporate workers to develop their personal brand in the workplace, at conferences, and through networking meetings. For high-achievers and those with ambitious goals, personal brand development happened in person. But now, with the rise of LinkedIn, online portfolios, and content marketing trends, we’re seeing

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12 Digital Marketing Strategies for Small Business

There are a number of ways to market a small business. From social media ads to email campaigns, a small business owner has an endless selection of tactics to try.  Below, 12 small business owners talk about digital marketing strategies that actually work to drive results for their small businesses. Search Engine Optimization We love

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How Video Offerings Can Help Take Your Website to the Next Level

There are lots of different ways to make improvements to your website, but one that can certainly help is improving your video offerings. Humans love video. Just think about how much TV we watch! Well, now the internet is also a place where we consume vast amounts of video content, and it’s so big that

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How to Create a Successful Email Marketing Campaign? Tips and Tricks

Email marketing is still one of the most cost-effective marketing strategies that are widely used by companies to promote their business. It is one of the easiest ways to convert leads into sales. It is a great platform to inform your existing and potential customers about a newly launch product. Email marketing can also help

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What To Look For In Candidates For Digital Marketing Positions

Hiring new employees to fill a dynamic and demanding position can be a difficult task at times, but nothing too impossible to pull off if you have some idea of what to look for. The thing is, other than a well-written CV with some interesting entries in it, it’s important that you, as the employer,

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email marketing playbook

Email Marketing for Financial Advisors: Best Practices for 2019

Summary:  Email may not have the cutting edge, the high-tech appeal of some of the other marketing tactics. However, when done right, email marketing for financial advisors can be remarkably effective. In order to build a productive email campaign, advisors should begin by examining the needs of their audience. A broad-based “spray and pray” approach

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