What classes as customer service now is entirely different from the 70s and 80s. Back in the day, companies could get away with murder. In fact, they used to make customers feel as if they were doing them a solid instead of the other way around. Nowadays, this strategy will lead you down a dangerous … Read more
Everyone understands that a business needs to take care of its customers, but do you need to care for them? Do emotions and goodwill factor into the profitable life of a business? Of course, you’re not running a charity. Your very presence is there to generate money and to sell a good product, so as … Read more
The world has gone digital, and yet there is something we don’t trust about that. It’s still so different from what we are used to. You see, when a customer shops at a store, a real store, or one made from bricks-and-mortar, there are a hundred ways to tell how trustworthy that business is. Some … Read more
If you’re starting a business in 2018, the chances are that you’ll consider your online presence before anything else. We’re all about websites, contact forms, and social media accounts now. As such, you might not even spare a thought for your telephone communications in the early days. Who phones companies nowadays, anyway? In truth, … Read more
With all the technology at a company’s fingertips, it’s easy to focus on the things which are unimportant. As Steve Jobs says: “you’ve got to start with the customer experience and work backward.” The consumer is the most vital ingredient in your success. Find out what he or she wants and give it to them. … Read more
Ever wanted to impress your clients and show that you’re in-the-know? Want to let your clients see as you as a professional, despite you only having worked in the industry for a couple of weeks? In the self-employed line of work, it’s incredibly important that you work on first impressions because without them, you’re … Read more
Your customers are the most important people in your business. Fact. If they aren’t backing your business by spending money, the whole operation is destined to fail. When this cold hard fact is added to the level of competition out there, it’s imperative that you do all you can to keep them smiling. Providing … Read more
If there’s one thing all business owners and experts can agree on, it’s that customer service is crucial to the success of an organization. If you can offer a top level of customer service, then it generally means your customers are going to be happy and satisfied. This leads to more people returning to your … Read more
If you are in a business of any kind, you need to make sure that you are thinking about your customer at all times. It is only by being on top of this priority that you can expect your business to continue to grow and develop in a swift and healthy fashion. The truth is that it can seem hard to be … Read more
First impressions count for a lot in this world, and that’s particularly true in business. While a great initial impact won’t secure conversions alone, there’s no doubt that it’ll put you on the right track. But if prospective clients feel underwhelmed at the start, it’s almost inevitable that they’ll take their business elsewhere. The … Read more
Companies are prone to taking their customers for granted, especially after they’ve navigated the initial teething problems and have established themselves as a profitable business that’s here for the long-term. While you should be focusing your energy on improving your products and services and looking for ways to innovate, you should also keep one eye … Read more
We’ve all been there: an otherwise decent work day soured by a customer set out to make everything ten times harder than it needs to be. Usually, customers are great and can be enjoyable for business partners to get to know and build rapport with. But every so often, we run into one that just … Read more