The U.S. SBA recently reported that there are 33.1 million small businesses operating in the U.S. which employ 59.9 million Americans. Unfortunately, out of all the small businesses that will be launched in 2020, only 20 percent will survive to see 2021 and eventually, 65 percent will close by the start of the 2030s. If […]
How to Make Informed Decisions For Your Small Business in 2020 Read More »
An organization puts in a considerable effort to train and polish the talent of its employees. It is because of this constant effort that you feel disheartened and cheated when your employee leaves your office. Though you have put your heart and soul into the right honing of your employee, there are some definite reasons,
5 Reasons Your Employee is Looking for a Job Change Read More »
As a boss, you’re always looking out for the welfare of your company and your employees – and one of the best things that can happen to your company is an office or a business move. This can be for a variety of reasons, such as an expansion, an opening of a new branch, or
Business Moves for Bosses: How Do You Lead Your Team In A Move? Read More »
From raising venture capital to bootstrapping marketing efforts there are many things to consider when it comes to scaling your startup. It’s one thing to have a vision or a business model, but it’s an entirely different beast to take that idea and build it into a successful, scalable business. True, the first step can
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https://unsplash.com/photos/Y5kUfZypK7s When many professionals think of being fulfilled, they imagine themselves excelling at work, being praised by their boss, and achieving that promotion they’ve always dreamed of. This is an admirable goal, and it’s essential to think about your professional future, it is not the only way one can be fulfilled in life. In
You Don’t Need a Promotion to Feel Fulfilled Read More »
https://pixabay.com/nl/vectors/e-mail-email-reclame-nieuwsbrief-4284157/ Small businesses often need complex strategies to withstand the pressures of their competition and the rising demand in their industries. In those early days, business owners typically treat each sector of marketing as a separate compartment: their content strategy is one entity, whereas their social campaigns, their SEO, and their ads entirely different
4 Proven Ways to Integrate SEO and Email Marketing in Your Small Business Read More »
Digital marketing can help you educate your prospects or customers about your products or services, but compelling brochures for your business are still an effective offline marketing tool. Brochures produce a certain effect that can drive people to your business. It feels quite different for a person to be holding your brochure on their
An Illustrated Guide to Creating Compelling Brochures [Infographic] Read More »
Let’s start by disillusioning a few people out there: your product will not make people visit your site in droves, at least not at the beginning. The reason is simple – you first need to interest them into learning more about your offer and the perfect way to do it is by skillfully creating content
How to Increase Traffic with Highly Shareable Content Read More »
Digital marketing is so common and easy that you might be already doing it right now. Posting about your business on social media is already digital marketing. Creating strategic posts in strategic pages makes it more like digital marketing. Why don’t you fully do all of the digital marketing? Whether you are already marketing online
Effectively Growing Your Small Business With Digital Marketing Read More »
In recent years, there has been a noticeable shift in the way companies and recruitment agencies search for talents. From a focus on hard or technical skills, the emphasis is now on soft skills. These skills of the future demonstrate a candidate’s work ethic and overall character, playing a significant factor in how well of
8 Crucial Skills Recruiters Should Look For in 2020 Read More »
Whether you’re an owner of a small business and you’re hoping to extend your sphere of influence on the Internet, or you’re a blogger who wants to get more followers, using SEO can change the tides of your struggle to expand in your favour, so to speak. The thing is, if it is on the
Search Engine Optimization and Its Advantages Read More »
Simply put, bipartisanship is working with the other party to get something done. It’s opposite, partisanship is working only to get done what your party wants, at the expense of the other party. Zero-Sum Partisans Partisans believe the world is zero-sum, meaning they believe there is a fixed amount of prosperity to go around
What is Bipartisanship, Really? Read More »
Racist comments are damaging, so is othering the one who said it I want to acknowledge that I am writing this from a place of privilege. I am a straight-white-man. That said, My father is Jewish and I’ve experienced limited discrimination from being subjected to anti-semitic comments and beliefs. By othering, I mean
Racism, Retaliation and Othering Read More »
March 17 is just around the corner, which means it’s time to bring out the green decor and celebrate St. Patty’s Day! If you run a small business, St. Patrick’s Day and other small holidays are the perfect opportunities to promote your services and boost sales. To help you develop a promotion strategy that
St. Patrick’s Day Promotion Strategies for Small Businesses Read More »
Graduating from college is a huge accomplishment. Pat yourself on the back, enjoy some downtime with friends, and maybe even take a trip somewhere to clear your head, because soon enough, you’ll have to face the next chapter of your post-grad life: job hunting for your career. Research shows it takes the average college grad
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