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For sheer cost-effective marketing, there’s nothing that can hold a candle to email marketing campaigns. A message can entail anything you want. Videos can be embedded in them, graphics, gifs, images, banners, PDF files, and pretty much anything you can think of. So with this basic yet very complex technology, you can reach people far … Read more
A photo is one of the most personal kinds of data a person can own. Unlike financial data, a postal address, or a date of birth, a picture doesn’t capture a fact. It captures the essence of a moment. It’s an emotional testimony that you cherish in the shape of photo albums, framed printouts, and … Read more
When you’re running a business, you’re going to create a lot of mess. You’ve got a stockroom alone to try and keep neat and organized, you’ve got excess stock and inventory to shift during peak sale season, you’ve got a lot of furniture you overbought and can’t fit inside your office… the list just goes … Read more
Depending on your age, you may remember a time when you had to visit a potential employer’s office location if you wanted to apply for a job. Chances are, employers reached out to potential candidates by advertising on the local or national newspaper. Later, job sites were born making it easier for both employers and … Read more
Companies work very hard to keep their costs down in order to gain more profits. Often, they take the quick route of cutting expenses, including payroll, to keep their bottom lines healthy. One area that is often overlooked is employee engagement. When it comes to productivity in the workplace, employee engagement tops the list of … Read more
The main reason why there are so many productivity apps available is simply that there is a strong demand for it. People are desperately trying to improve their productivity by testing different systems and processes. Is it possible that the perfect system is not one that was recently invented, but one that has been available … Read more
It used to be perceived as a required skill to be able to multi-task. To hustle as much as possible and do as much as possible. Then, we started hearing the stats about the negative impacts to productivity and health. Does this sound like you? Then maybe you are you taking too much on. I … Read more
Think of the best leaders that you have worked with, what common traits do they have? Chances are, if you poll a room of people and ask them that question, you will find that there will be similar answers with similar leadership qualities. Leadership is not complicated, but it is not easy. With the title, … Read more
When looking for your next generation of leaders, it makes sense to cultivate the widest pool you can manage. So why, when thinking about the future, do so many executives limit their options? In fact, when trying to find future leaders, companies tend to fall into three common issues: Current leaders overvalue job performance, … Read more
When you are faced with an extra workload or added responsibility, sometimes you need to sacrifice something in order to take more on of something else. What used to be popular and common was sacrificing sleep. It tended to be put aside so that one can get more done. Then, we started reading and hearing … Read more
If you were to think of the world’s most successful entrepreneurs, it’s likely that people such as Mark Zuckerberg, Jeff Bezos and Bill Gates would instantly spring to mind. They are all male, of course, but there are plenty of enormously successful and influential women who have made it big in the corporate world, even … Read more
Your business needs a lot of resources in order to be successful — from the inventory you carry to the facilities in which you store them. Yet perhaps no resource you could have is more vital to your success than the people you employ. A highly motivated and engaged workforce can do more to build … Read more
Emotional intelligence is a fantastic gift. It makes you sensitive to the feelings of others, gives you the ability to harness emotions and allows you to use your own emotions for good. We’ve all interacted with someone who has a low emotional intelligence. It’s really frustrating, right? When you tell them you’re struggling with … Read more
Employee training is an investment worth making. Forty percent of employees who receive poor training leave their position within the first year. Although there is a cost associated with training, statistics prove that it is even more expensive to leave training out of the onboarding process. Turnover costs greatly outweigh training costs. It’s challenging … Read more
Creating and building on your brand is now essential to the success of any business. Now, businesses need to find a way to gain more loyal customers through engagement. One of the best ways to achieve this is by using live video. The streaming industry is expected to be worth $70.05 Billion by 2021. … Read more