Elita TorresThe internet is the place to be wowed by marketing campaigns, and while TV commercials used to be the place to discover things first and be dazzled – digital is now the way forward. If you think of a Hollywood trailer, the biggest views are generated in their millions online and will be discussed in … Read more
Online reviews. With them comes the good, the bad, and the ugly. It’s how customers and consumers validate and check out a business before making a purchase or visiting. Whether through Yelp, Google, or TripAdvisor, there are many online sites to keep track of and maintain an online presence for your business. As a business … Read more
Nowadays it is more important than ever before to ensure you do all in your power to stand out from your competition. The present climate is tough for most businesses and therefore it is imperative to ensure your advertising and branding strategy is on point. One of the ways you can do this is by … Read more
Many businesses have visions of going global and making a splash all over the world. However, many smaller businesses have local ambitions and can be underserved when it comes to advice and articles about promoting their business. If you want to make a splash in your local area, then the following advice could help you … Read more
When you’re building a business of your very own, your lead and your inspiration may be the guiding force that charts a path for success… But it’s the hard work and endeavor of your employees that propels you on your way. Finding the right team to boost your chances of growth and success is extremely … Read more
At the time of writing, another year is nearly over. How was it for you? We hope you had an excellent year in business, and that the goals you set at the start of the year were successfully met. But as you wind down ready for the Christmas break, think back over the last year. … Read more
You’d think that hitting your twenties was a time for carefree partying and throwing caution to the wind, but today’s so called Millennials are more serious and less likely to drink alcohol and go out than previous generations, according to a recent study. The trend for staying in is attributed to a greater desire to … Read more
Impressing people who find your business for the first time is one of the most important things your business can do. If people aren’t impressed by what they see and their first impressions aren’t good ones, it’s going to cause problems for your business going forward. That’s obviously not what you want or need, but … Read more
One of the most powerful things you can do in your business is keep the momentum up. Think of your business momentum as a snowball that just keeps on grabbing more snow as it rolls down a hill and grows and grows. When/If momentum slows, you could experience problems in your business that are … Read more
Retail is the kind of business that is always going to be fairly easy to run. As long as people are continuing to buy products, you are golden, and it is, therefore, an especially safe industry to be a part of. However, that is not to say that there are no challenges, or that it … Read more
Whether you’re planning an office renovation or want to move out, there’s one functional room that many business owners tend to either forget or ignore; the staff kitchen. Now, you don’t need something complicated like owning a range of different cooking appliances, but a simple staff kitchen actually has many advantages for your business. … Read more
Knowledge is power, and you don’t stumble across it by chance. According to Abigail Adams on Brainy Quote, “Learning is not attained by chance; it must be sought for with ardor and attended to with diligence.” Sadly, too many companies aren’t doing themselves and their employees a favor by providing a culture of learning. As … Read more
Setting up a stall at a trade show can be an effective form of marketing. Most trade shows are based around a certain niche and only people who are interested in that niche will attend – as a result, it’s a great way of tapping into your key client base. Of course, you’ll competing with … Read more
If you are a small business owner, you have a whole lot to think about on a daily basis. From the start of your independent career, you have to come up with innovative product concepts that will entice the consumer market to spend money with you as opposed to your competitors and other products out … Read more
Look for ways to improve your business, and you will no doubt come across the solution of efficiency. Efficiency is simply a matter of cutting costs while continuing to make sure that the quality levels are as high as they should be and at the point, your customers expect or rely on. The crucial mistake … Read more